Desklight vs Sintra.
A suite of helpers, or a content pipeline.
Sintra offers helpers across business functions. Allie focuses on your marketing. Desklight brings planning, copy, graphics and video into a brand-aware workspace. You review the drafts and choose how they go out.
At a glance
| Feature | Desklight | Sintra (Soshie) |
|---|---|---|
| Generates on-brand graphics | Yes — unique per post, Gemini Nano Banana 2 + GPT Image 2 | Partial — one brand template, resized per platform |
| Generates video | Yes — Seedance, Veo, Kling, Wan | No — scripts and concepts only |
| AI caption + idea writer | Yes — brand-voice tuned | Yes — 100+ languages |
| Brand consistency | Renderer applies your brand tokens automatically | Prompted memory (Brain AI); not on the cheapest tier |
| Calendar drafting | Yes — Allie drafts the whole month | Yes — weekly batch |
| Native publishing | LinkedIn + X connections open. LinkedIn needs confirmation. Six approvals pending. | FB, IG, LinkedIn only — approval-gated |
| Approval workflow | Yes — approve / shelve per post | Yes — draft then approve |
| Free tier | 500 starter credits once. Invite required. | No confirmed free tier |
| Paid entry tier | Planned Pro US$29/mo: 2,000 credits, 3 brands, 1 seat. | ~$48.50/mo (Sintra X, all 12 helpers) |
| Pricing model | Credits: chat at provider cost, generation at 2.5× | Suite subscription — $97/mo list, ~$48.50/mo typical (1-month) |
| Product scope | Narrow and deep — social content ops | Broad — 12 business functions in one seat |
LinkedIn and X connections are open. LinkedIn personal-profile posts require your confirmation. Facebook, Instagram, Threads, Pinterest, YouTube and TikTok are awaiting platform approval. You can create and download content for those channels now. Schedule where automatic publishing is supported, or download your content. LinkedIn posts need your explicit confirmation. TikTok, YouTube and Pinterest need a per-post choice on the Publish screen.
Choose what fits
You want your social presence run for you.
- You want the post actually produced — a unique on-brand graphic and video per post, not a resized template.
- Brand consistency matters and you don't want it riding on a chatbot's memory.
- You want to create content for several channels. LinkedIn and X connections are open. LinkedIn personal-profile posts require your confirmation. Facebook, Instagram, Threads, Pinterest, YouTube and TikTok are awaiting platform approval. You can create and download content for those channels now.
- You'd rather approve a finished post than prompt a helper through each step.
- You want help planning and creating your social content, including video, with your review before delivery.
You want broad AI help, cheaply.
- You want help across many functions — support, sales, SEO, email — not just social.
- You're happy to write and post some content yourself.
- You want a zero-setup chat on-ramp today, with no brand-onboarding flow.
- Price and breadth matter more than depth in any single area.
- You like the idea of one shared memory across every helper.
They serve different workflows. Sintra offers helpers across business functions. Allie helps plan and create your marketing content in a brand-aware workspace. Schedule where automatic publishing is supported, or download your content. LinkedIn posts need your explicit confirmation. TikTok, YouTube and Pinterest need a per-post choice on the Publish screen.
Honest tradeoffs
What Sintra does better today
- Breadth — 12 AI helpers spanning social, support, sales, SEO, email, and more, in one subscription. Desklight does social content ops only.
- Price and on-ramp — Sintra X starts around $48.50/mo (all 12 helpers, 1-month plan), chat-driven, with no brand-onboarding step. It's the faster, cheaper way to get "some AI help" today.
- Shared cross-function memory — Brain AI carries your business context across every helper, not just the social one.
What Desklight does better today
- Content creation — plan, generate and review copy, graphics and video in one workspace. Schedule where automatic publishing is supported, or download your content. LinkedIn posts need your explicit confirmation. TikTok, YouTube and Pinterest need a per-post choice on the Publish screen.
- Brand enforcement — Desklight's renderer deterministically applies your brand's stored color and typography tokens on every generation. Sintra's brand consistency is a prompted memory layer, and it isn't on the cheapest tier.
- Video and channel connections — Create motion from a brief or a still image. Audio, duration and first/last-frame controls depend on the selected model. LinkedIn and X connections are open. LinkedIn personal-profile posts require your confirmation. Facebook, Instagram, Threads, Pinterest, YouTube and TikTok are awaiting platform approval. You can create and download content for those channels now.
Frequently asked questions
Does Sintra publish to social media?
Sintra describes Soshie as a helper for planning and scheduling social content. LinkedIn and X connections are open. LinkedIn personal-profile posts require your confirmation. Facebook, Instagram, Threads, Pinterest, YouTube and TikTok are awaiting platform approval. You can create and download content for those channels now. Schedule where automatic publishing is supported, or download your content. LinkedIn posts need your explicit confirmation. TikTok, YouTube and Pinterest need a per-post choice on the Publish screen.
Does Sintra generate on-brand graphics and video?
Soshie composites your logo, fonts, and colors into one design and resizes it per platform, plus generic AI images in chat. It does not render video — scripts and concepts only. Desklight generates a unique on-brand graphic per post (Gemini Nano Banana 2, GPT Image 2) and video (Seedance, Veo, Kling, Wan). Desklight's renderer deterministically applies your brand's stored color and typography tokens on every generation.
How does pricing compare?
Sintra (2026): individual helpers aren't sold standalone anymore — the entry point is Sintra X (all 12 helpers), listed at $97/mo but typically about $48.50/mo on the 1-month plan (down to about $15.60/mo prepaid annually); no confirmed free tier. Desklight: Start with 500 credits, once. Paid plans and credit packs are coming soon. Planned Pro is US$29/month with 2,000 monthly credits, 3 brands and 1 seat. Planned Team is US$99/month with 7,500 shared monthly credits, 10 brands and 3 seats. Chat uses credits at provider cost and generated work at 2.5 times provider cost, rounded up once per action.
Is Sintra a content pipeline or a chat assistant?
Sintra offers chat-based helpers across business functions. Allie works with your brand profile to plan and create copy, graphics and video you can review in a content calendar. Schedule where automatic publishing is supported, or download your content. LinkedIn posts need your explicit confirmation. TikTok, YouTube and Pinterest need a per-post choice on the Publish screen.
Should I use Desklight or Sintra?
Sintra may fit someone looking for helpers across several business functions. Desklight may fit someone who wants a marketing coworker for planning, copy and design. You review the work. Schedule where automatic publishing is supported, or download your content. LinkedIn posts need your explicit confirmation. TikTok, YouTube and Pinterest need a per-post choice on the Publish screen.
Already invited? Meet Allie.
Desklight is live by invitation. Already invited? Set up your brand and start with 500 credits. Allie helps you review your first post.